Understanding Prompt Metrics
Each prompt in Surva.ai shows several key metrics. Understanding these helps you prioritize which prompts to focus on and which represent the biggest opportunities.
Search Volume
Monthly search volume from Google:
- Based on average monthly searches
- Updated monthly
- Higher volume = more potential visibility
- Shown as a number (e.g., "12,100")
CPC (Cost Per Click)
The average Google Ads cost per click:
- Indicates commercial intent
- Higher CPC = more valuable keyword
- Useful for estimating the value of AI visibility
- Shown in dollars (e.g., "$4.50")
Trend Score
A 0-100 score showing search momentum:
- 0-30 - Stable or declining interest
- 30-60 - Moderate growth
- 60-80 - Strong growth
- 80-100 - Surging / breakout topic
Based on Google Trends data. High trend scores indicate emerging opportunities.
Competition
How competitive this keyword is in Google Ads:
- Low - Few advertisers
- Medium - Moderate competition
- High - Many advertisers
AI Coverage
How many AI platforms respond to this prompt with brand mentions:
- Shown as a fraction (e.g., "3/5 platforms")
- Not all prompts trigger AI responses with brand recommendations
- Higher coverage = more opportunities for visibility
Your Visibility
Whether your brand appears across AI platforms for this prompt:
- Green check - Mentioned on this platform
- Red X - Not mentioned
- Shown per platform (ChatGPT, Perplexity, Claude, Gemini, AI Overview)
Last Updated
When this prompt's data was last refreshed:
- AI data refreshes on a rolling schedule
- High priority prompts refresh more frequently
- Click "Refresh" on the detail page for immediate update
Using Metrics for Prioritization
Combine metrics to prioritize your efforts:
- High volume + not visible = Biggest opportunity
- High CPC + not visible = High-value gap
- High trend + not visible = Emerging opportunity
- Visible everywhere = Defend and maintain