Brand Mentions Overview
The Brand Mentions page shows where your brand appears across AI platforms. It aggregates data from two independent sources - SerpAPI for tracked prompt responses and DataForSEO for discovered LLM mentions - into a unified view with summary stats, trend charts, and three detailed tabs. Open it from the sidebar under AI Visibility.
Summary Stats
Four cards at the top of the page show:
- Prompts Mentioning You - total unique prompts where your brand appears in AI responses
- AI Search Volume - estimated monthly AI search volume across those prompts (sourced from DataForSEO)
- Tracked Prompts - how many of your monitored prompts include your brand, shown as "mentioned in X of Y"
- Last Scanned - timestamp of the most recent discovery scan with an inline refresh button to trigger a new scan immediately
Header Actions
Two buttons appear in the page header:
- Website Messaging - links to your Brand Settings messaging tab where you can manage how your brand describes itself
- Add Prompt - opens the Add Prompt page so you can start tracking new prompts
Mention Trend Chart
The trend chart shows your total weekly mention counts over time as an indigo line with fill. Data comes from weekly snapshots that record per-platform breakdowns, new and lost prompts, and competitor context. The chart requires at least two data points to display; before that you will see a "No historical data yet" message.
Weekly Snapshots
Snapshots are generated automatically every Sunday at 11:00 PM Eastern. Each snapshot captures:
- Total mentions and per-platform counts (ChatGPT, Perplexity, Claude, Gemini, Google AI)
- Week-over-week change in mentions (count and percentage)
- Number of unique prompts that mention you
- New prompts gained and prompts lost since the previous week
- Average number of competitors mentioned alongside you per prompt
- How many times your brand was ranked first among competitors in a response
Tab 1: Tracked Prompts
Lists every keyword you are monitoring where your brand appears in AI answers. Each row shows:
- The prompt text as a clickable link to the prompt detail page
- Color-coded platform pills showing which AI engines mention you - ChatGPT in green, Perplexity in blue, Claude in orange, Gemini in purple, and Google AI in red
- Total mention count across all platforms
- A chevron link to jump to the full prompt detail page
If no tracked prompts mention your brand yet, the empty state links you to the AI Visibility page to begin tracking prompts.
Tab 2: Your Citations
Shows URLs from your own domain that AI platforms cite as sources in their responses. Each row displays the specific URL (linked externally), the prompt it was cited for, the platform icon, and how many times it has been referenced. This is a strong signal that AI engines trust your content enough to link to it directly.
Citation data is pulled from two independent sources: SerpAPI chat mention citations and DataForSEO LLM mention sources. Both feeds are merged so you see a complete picture of your cited content.
Tab 3: Discover Prompts
Discover new prompts where your brand is being mentioned that you are not yet tracking. Click Scan for AI mentions to trigger a discovery search using the DataForSEO LLM Mentions API. Your brand must have a domain configured in Brand Settings before scanning - a banner with a link to settings appears if the domain is missing.
Results appear as cards showing:
- The AI question or prompt where your brand appeared
- Which platform mentioned you (with platform icon)
- Estimated AI search volume
- Date last seen
- Other brands mentioned alongside yours (up to 5 with a "+N more" overflow)
- A Track button to add the prompt to your monitored keywords
Sort discovered prompts by AI Search Volume (default), Most Recent, or Most Brands. Each scan returns up to 100 mentions.
Viewing the Full AI Response
Click View full AI response on any discovered mention to open an aside panel. The panel has two tabs:
- Response - the full AI-generated answer rendered as formatted markdown
- Sources - a list of source URLs the AI cited, each showing the favicon, page title, and domain
The panel also shows which other brand entities were mentioned and the AI search volume for the question.
Discovery Scan Cooldown
Discovery scans can be refreshed every 2 days. Between refreshes, cached results are displayed with a message showing when the next scan is available. Super admins bypass the cooldown and can scan at any time.
Tracking a Discovered Prompt
When you click Track on a discovered prompt, Surva.ai creates a new keyword entry and begins ongoing monitoring. The discovered mention is linked to the new keyword so you can see its full history from the prompt detail page going forward.
Brand Matching Logic
Surva.ai uses intelligent brand matching to avoid false positives. Short brand names (4 characters or fewer) are matched by domain only to prevent false matches on common words. Longer brand names are matched by both name and domain references in AI responses.
Dismissing Mentions
If a mention is irrelevant (for example, a false positive), you can dismiss it. Dismissed mentions are excluded from your summary stats and trend calculations but can be restored at any time.
Data Sources
Brand Mentions pulls data from multiple collection pipelines:
- AI Chat Mentions (SerpAPI) - responses from ChatGPT, Perplexity, Claude, and Gemini
- AI Overview Mentions (SerpAPI) - Google AI Overview snippets
- LLM Mentions (DataForSEO) - discovered mentions from the LLM Mentions API
All three sources are combined to give you a complete picture of where your brand appears across the AI search landscape.